Vanguard RED Internship Branding

During my graphic design internship at Vanguard’s in house creative agency RED, I was tasked with designing a brand identity for their upcoming 2025 internship participants. I created two brands including logos, patterns, and branding materials for the creative director to choose from. For this project, I used Adobe Illustrator and Photoshop.

Traditional Approach

This logo was inspired by the Irish Claddagh ring. I wanted it to look classic and from the 20th century. Each of the 3 stars in the logo represent one of the 3 specific internships the agency is offering: editorial, strategy, and design.

Academic Approach

This logo was inspired by academic insignia. Since I knew that many of the applicants for the internship would be college or university students, I thought it would be captivating to create a design inspired by badges. I drew lots of inspiration from university logos, such as Harvard and John Hopkins.

Process Sketches

Here are some sketches I created during the initial stages of my design process.