Devi Brand Identity
Devi is a fragrance brand I created that uses high quality ingredients sourced from around India. Devi specializes in creating luxury perfumes, candles, and hand soaps. This project was created as part of a branding design course at Temple University, taught by Soonduk Krebs.
This project is incredibly close to my heart because it brings together two things that mean the world to me: my culture and my love for beauty and lifestyle. As a dual citizen of the U.S. and India, I grew up speaking Hindi and spending a lot of time with my family overseas. Those experiences shaped so much of who I am. The rich scents, colors, and artistry of ancient India have always stayed with me, and they've deeply inspired the brand I’ve created.